Hole Nightclub
Experiential Design
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HOLE is a conceptual multi-level nightclub that draws from my personal history of throwing events, exploring industrial spaces, and documenting nightlife before social media shaped how we performed it. The project begins with architecture: a raw concrete warehouse with no windows to the outside world, developed into a maze of dance floors, corridors, hidden rooms, lounges, and intimate pockets of light. The design blends brutalism, Berlin techno culture, Eastern European industrialism, queer liberation, and a touch of glamour, creating a venue that feels both overwhelming and seductive.
The main floor delivers the loud, high-energy core of the club, anchored by black concrete interiors, dim red lighting, exposed pipes, and glass block accents. The upper level offers a contrasting experience: an intensely red VIP world with bottle service, private entrances, crushed velvet seating, and a more social, lounge-oriented atmosphere. Below it all, the basement shifts into something darker and more intimate — a raw, unfinished maze designed for those who enjoy being lost, exploring, and moving between different forms of connection.
HOLE is intentionally not for everyone. I believe design should come from lived experience, and that creating for the masses often leads to work that feels empty. This project embraces specificity and subculture, leaning into intensity rather than moderation. The brand identity reflects that same ethos, using bold typography, minimal black-and-white graphics, and marketing that prioritizes curiosity over information.
At its core, HOLE is a space to disappear into — a fully enclosed world where the outside fades away, where people can dance, socialize, explore, and express themselves freely. It is a nightclub as an ecosystem, a sensory environment built to evolve with the night and the people who inhabit it.
The main level is finished floor to ceiling in black concrete and punctuated by glass block windows and dim red lighting. Industrial elements like pipes and exposed wiring break through the surface, while leather and steel finishes contribute to an environment that can take a beating but still maintains a minimal, brutalist sensibility with hints of luxury and glamour. The logo appears subtly throughout the space; on staff uniforms, custom beer cans, and the entry stamp — reinforcing the brand identity through repetition rather than noise.
The unisex bathrooms run along the outer perimeter of the club, accessible from all sides. The primary material in the bathroom is black tile, floor to ceiling, forming long, graphic corridors. Red light filters through backlit glass blocks overhead, creating flattering, atmospheric illumination.
Entering through a separate back entrance, guests can choose to move directly into the VIP bar on the main level or transition into the rest of the club's spaces. The VIP bar is designed as a more upscale environment, a place where guests can come for a cocktail any night of the week without engaging with the high-energy atmosphere of the main dance floor. Dedicated waiter service and bottle service elevate the experience, offering a sense of ease and exclusivity.
VIP guests are given a metal keychain used to access the private entrance, along with wristbands that grant them full access to all areas of the club. This distinguishes them from general guests, who only receive a stamp.
Entering through a separate back entrance, guests can choose to move directly into the VIP bar on the main level or transition into the rest of the club's spaces. The VIP bar is designed as a more upscale environment, a place where guests can come for a cocktail any night of the week without engaging with the high-energy atmosphere of the main dance floor. Dedicated waiter service and bottle service elevate the experience, offering a sense of ease and exclusivity.
VIP guests are given a metal keychain used to access the private entrance, along with wristbands that grant them full access to all areas of the club. This distinguishes them from general guests, who only receive a stamp.
